Comments for Social Public Relations http://www.socialpr.co.za it's about people Wed, 12 Jan 2011 20:09:40 +0000 hourly 1 http://wordpress.org/?v= Comment on Social Public Relations Defined by Luke Brynley-Jones http://www.socialpr.co.za/social-public-relations-defined/#comment-14 Luke Brynley-Jones Wed, 12 Jan 2011 20:09:40 +0000 http://www.socialpr.co.za/?p=11#comment-14 Not sure I agree with some of your definitions here (Social PR a form of social media marketing - might be questioned by some PR's!), but it's an emerging space and the divisions are definitely blurred. I'm hosting a conference on exactly this in London next month: http://socialmediamarketing.co.uk/socialpr/ You're welcome to join us. Not sure I agree with some of your definitions here (Social PR a form of social media marketing – might be questioned by some PR’s!), but it’s an emerging space and the divisions are definitely blurred. I’m hosting a conference on exactly this in London next month: http://socialmediamarketing.co.uk/socialpr/ You’re welcome to join us.

]]> Comment on Social Public Relations Defined by @mattceni http://www.socialpr.co.za/social-public-relations-defined/#comment-3 @mattceni Sat, 30 Oct 2010 16:52:05 +0000 http://www.socialpr.co.za/?p=11#comment-3 I'd be careful about trying to build a new category of PR. Social PR is just another discipline within the comms function. Ed Bernays had it right all along: "If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway". Influencing the masses through engagement of leaders to change behavior is at the heart of PR's roots. Social Media then is another channel in which we can access the leaders and influence their perceptions. If they are participating in a conversation along and have a better perception of your company, then the influence has worked. Interesting blog. Will be coming back. MC I’d be careful about trying to build a new category of PR. Social PR is just another discipline within the comms function.

Ed Bernays had it right all along: “If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway”.

Influencing the masses through engagement of leaders to change behavior is at the heart of PR’s roots. Social Media then is another channel in which we can access the leaders and influence their perceptions.

If they are participating in a conversation along and have a better perception of your company, then the influence has worked.

Interesting blog. Will be coming back.

MC

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